According to the quarterly report of the listed company Konka Group, in the third quarter of this year, Konka's sales revenue increased by 18.34% year-on-year, and net profit increased by 713.72% compared with the same period of last year. The beautiful quarterly report attracted the reporter to the Konka headquarters.
Mr. Mu Gang, President of Konka Multimedia Marketing Division, introduced that Konka Group has continuously increased R&D investment in recent years, resolutely abandoning the price war strategy, fully implementing the value-based business competition strategy with innovation as the core, and actively promoting enterprise technology innovation, management innovation and innovation integration. Enterprise operational efficiency and profits have been improved.
As a leader among Chinese home appliance companies, Konka Group has strengthened its core competitiveness by strengthening technology and marketing innovation in recent years. In terms of color TV, Konka exclusively launched the I-sport series of high-definition TVs for the 2008 Olympic Games, using Konka's “Double 120Hz+FHD†technology, which successfully solved the phenomenon of jitter and tailing when displaying motion pictures. . In the traditional CRT color TV market, Konka also insists on ultra-thin + super energy-saving as the main line, and innovatively launched the art TV MiNi668 with the ultra-thin fashion and colorful shell as the selling point to firmly grasp the personalized trend of color TV consumption, and open up a broad Market.
It is worth mentioning that, as the earliest enterprise involved in the field of ultra-large flat panel display in China, Konka has always had rich experience and technical reserves in LED large-screen image segmentation, video processing and video transmission. In recent years, China's large-screen LED market has shown a blowout situation. Faced with the market demand for heavy volume growth and broad development prospects, Konka decisively regards the LED industry as the strategic focus of the future and selects the display screen as a breakthrough in the field of LED products. After successfully cutting into the LED industry, Konka's product line has been greatly enriched, ranging from a few thousand square HD LED screens to small high-definition flat-panel TVs and even 3G mobile phones, which have already achieved industrialization in Konka.
Implementing the brand strategy and continuously improving the development level is a prominent feature of Shenzhen's industrial transformation and upgrading. In the past two days, the reporter interviewed several brand enterprises such as Huayuanxuan, BYD, Yihai Kerry, and Leaf Garment in Shenzhen. They saw that these companies adhered to the road of brand management and adopted new products to improve the technical content and develop new products. And the expansion of sales channels and other measures, calmly face the international financial crisis, corporate efficiency has steadily improved.
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