When the external demand market is weak, the city has tasted the worst of foreign trade companies with two foreign companies. In Yuyao City, Zhejiang Province, a company named Yuyao Yaohua Lighting Co., Ltd. is also out of the same position. Its products are almost all exported, but it continues to maintain a good momentum in this foreign trade cold: sales from January to October this year. The amount and profit increased by 18% and 39% respectively.
Yaohua lamps are also two-headed, except that they are different from the traditional two-headed model of domestic enterprises. We are independent and independent. Zhu Yuehua, the chairman of the company, broke the secret of the company's steady development. At present, Yaohua Lighting has established an international marketing center centered on the French branch, and has established product research and development institutions in Sweden and Israel.
Many of the first barrels of domestic foreign trade companies come from two models, and Yaohua lamps are no exception. At the beginning of this century, the market of Yaohua lamps was only in the Middle East and Southeast Asia, with an annual export of only over 1 million US dollars. Although there are occasional orders from Europe, due to the differences in market management concepts between the East and the West, Yaohua lamps have never been able to enter the mainstream city. Changjiu Yuehua realizes that if you continue to live the days of design and marketing, the bottleneck will be forever Unable to break through.
Zhu Yuehua is determined to take a new path. The first step is to establish his own localized international marketing network. In 2001, Yaohua Lighting opened a branch office in Paris, France and hired two local salesmen to break through the European market fortress and export nearly 10 million US dollars annually. Then, the marketing network was laid in Sweden, Russia, Italy and other countries as well as North America and the Middle East.
With a localized international marketing center, we must make the product design more in line with the trend of Europe and the United States, and then win the favor of local consumers. For this reason, Yaohua Lighting quickly established a product research and development center in Sweden and Israel. It not only developed garden lamps suitable for local consumers, but also facilitated the company to collect international latest trends and product information. At present, Yaohua lamps have launched 10 new styles every month, which makes the company's products seize the opportunity in the competition.
At the two ends, Yaohua Lighting has embarked on the road of specialization and quality development. In the future, we will gradually transform into a development and sales center. In addition to retaining the final assembly of products, various accessories will be outsourced to other companies for production. Zhu Yuehua is full of confidence.
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