On December 3, 2008, during the 7th China (Shanghai) International Lighting & LED Lighting Exhibition/China (Shanghai) International Automotive Lighting Exhibition, at the 2009 Office Lighting Interconnections Conference hosted by the Shanghai Lighting Society, Secretary General Liu Shiping of China Lighting Association attended the meeting and made an authoritative analysis on the development trend of China's lighting industry. General Manager Pan Xiuping of Yangye Electric Company gave a welcome speech to the guests, and then the famous Chinese enterprise brand management strategy expert Zheng Professor Wen Zheng made a breakthrough in the business operation of the lighting industry under the current economic environment. How to grasp the business opportunities under the policy of 4 trillion investment to stimulate domestic demand, combined with the new model of office lighting business that Yangye Electric launched to focus on global businesses, made a profound explanation. The vivid speeches and interpretations of the lively battles won the unanimous approval of all the participating guests and distribution agents, and caused everyone's shocking rumors. At the signing place of the conference site, they asked to join the Yangye electrical brand chain system. The customer is in a constant stream, and there are long queues and a lively scene, which makes people feel uncomfortable, even though The business situation is not optimistic. However, companies like China Yangye Electric can respond to the crisis with a positive attitude, break through the rebirth, strengthen the core competitiveness through innovative and upgrading their own brands, and innovate the new marketing model. In the market competition, the lights are sailing, and the cause is perfect!
In 2008, the days of Chinese small and medium-sized enterprises began to get worse, the renminbi continued to appreciate, labor costs rose, international trade barriers and the spread of the global financial crisis continued to follow, especially the global financial tsunami that plagued the US subprime mortgage crisis. The more fierce the performance, the more fearful of some companies, everyone is at risk. The financial crisis originated in the United States, spread to the European Union, spread to the Asia-Pacific, and then to China's foreign trade exports, which in turn affected almost all small and medium-sized enterprises, China's lighting industry has not been spared, in the face of the impact of the financial crisis, the industry exclaimed The winter of the lighting industry has arrived.
However, at this moment of the cold wave, China Yangye Electric, which is a professional provider of office lighting products, actively responded. In the case of severe economic situation and declining industry profits, it still shows a good trend of vigorous development. Ingenious transformation, focus on product integration and R&D, deepen internal standardization management, especially comprehensive implementation of marketing innovation, launching the industry's first non-regional marketing era of office lighting network procurement and profit-making new model, taking advantage of the situation, turning crisis into a turning point, breaking the dilemma Phoenix Nissan, which stands out from the traditional business model of the office lighting industry in China, has achieved the headwind in the harsh environment.
Yangye Electric's major strategic innovation is to use the information technology to operate a new business model in the Internet era, and to boost confidence in the global financial crisis environment. Strategic advocacy activities for connected lighting. According to the relevant senior officials of the company, under the guidance of the idea of ​​scientific innovation, innovation and management innovation in our country, Yangye has invested heavily in the development of new office lighting products that are suitable for the domestic demand market. Corporate positioning and brand image requirements will introduce different series of products such as modern minimalist style, avant-garde fashion style, elegant art style, luxury classic style, and scientific and environmental protection style. In order to quickly enter the market and reduce operating costs, on the basis of more than 300 Yangye brand stores in the country, the online store project of thousands of households was launched, and offline distribution was realized to achieve the market goal of maximizing sales. Yangye Market expands the rapid expansion plan of the new online store, adopts the new technology of online moving net store, three-dimensional, intuitive, rich, real, fast, convenient and vivid online display mode, based on the user's full choice, through Yangye The online Yangyetong software realizes the customer communication service of instant video, audio and other functions. Under the condition of fully satisfying the user's needs, it realizes the fast, extensive and comprehensive line through the logistics distribution of the existing regional distributors. The expansion of the multi-dimensional market with the offline and offline, this is a pioneering new model of corporate marketing in China's lighting industry.
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