On April 27, 2012, the Trademark Office of the State Administration for Industry and Commerce recently approved the list of China's well-known trademarks. The “Prestige†list is famous, and it has become the only Chinese well-known trademark of household appliances, and has become a national-level “golden signboardâ€.
As a national-level "golden sign" and "China's well-known trademark" is the intellectual property protection certification, and it is the only brand mark protected by international law on a global scale. Enterprises recognized by China's well-known trademarks need to have strict conditions such as brand credibility, industry leading rate, market share, and consumer reputation. The identification of the "China Well-known Trademark" was first identified after the Sanlu milk powder incident, so the requirements are more stringent from the selection criteria.
In just a few years, Premier Electric can become a well-known trademark in China, which is inseparable from its own personalized products and brand building.
Prestige Electric was established in Shanghai in 2002. In 2006, it invested heavily in the establishment of Anhui Zungui Electric Group Co., Ltd. It has two production bases in Shanghai and Hefei, and has an annual production capacity of 5 million refrigerators and freezers. Honor has always regarded product quality as the lifeline of the company. The company has passed and strictly implemented ISO9001:2008 quality management system certification, ISO14001:2004 environmental management system certification, GB/T28001-2001 occupational health and safety management system, and the quality and performance indicators of distinguished products are stable and reliable, and have obtained international standard product certification, China. National compulsory product (3C) certification. In the process of brand building, Premier Electric is building high-quality low-carbon environmental protection appliances. In the process of production management, we have established a whole process management system and product safety and quality system for home appliance production that is in line with international standards. We will focus on quality and safety management from the source, and strive to let consumers buy the products that are satisfactory.
Operating a company is to operate a brand. Every time a company produces a high-quality product, each time it provides a high-quality service, every promotion is to enhance its brand awareness, and winning the brand will also win the competitiveness in the market. The well-known trademark is the concentrated expression of a company's popularity and Jiang Yudu.
Honor is recognized as a well-known trademark, which not only means the uniqueness of the “prestige†brand, but also the symbol of brand strength and the embodiment of value. For the new era of rapid development, it will undoubtedly add new impetus, which will enable enterprises to continuously improve consumers' recognition of enterprises, increase the visibility of enterprises and ultimately lead them with more quality service and product quality. The new era will achieve another round of take-off.
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