Internet of Things, the next trillion-level blue ocean industry. According to the "Special Action Plan for the Development of Internet of Things" issued by the National Development and Reform Commission, by 2015, China will form a relatively complete IoT industrial chain, and cultivate and develop 10 industrial clusters and more than 100 key enterprises. The huge market prospects are favored by many semiconductor giants, and Atmel has released a series of new embedded processing, connectivity and software and tool solutions to promote the development of the Internet of Things.
"The Internet of Things has very good application prospects in the fields of industry, agriculture, energy conservation and environmental protection, trade and commerce, transportation and energy, public safety, social undertakings, urban management, and safe production. The Internet of Things will be the next to promote the rapid development of the world." "Significant Productivity"! In China, more and more regions regard "smart city" as the development direction of the future city, which also welcomes new opportunities for the convergence and application of China's Internet of Things industry." Atmel Wireless Solutions Vice President and General Manager Kaivan Karimi said.
This year, Atmel, known for its AVR microcontrollers, has undergone a series of important transformations. From acquiring a range of IoT technology companies to setting up a new management team, Atmel clearly demonstrated its great vision in the IoT space.
Kaivan A. Karimi, Vice President and General Manager, Atmel Wireless Solutions Division; Dr. Reza Kazerounian, Senior Vice President and General Manager, Atmel Microcontroller Business Unit (from left)
Wireless and control can not be less
According to a 2013 study by ABI Research, there will be 30 billion connected devices worldwide by 2020, and the Internet of Things can be said to bring together multiple market segments, tens of thousands of OEMs and hundreds of thousands of products. The Internet of Things covers everything from sensors and controllers to cloud computing, products and services such as smart home, transportation and logistics, environmental protection, public safety, intelligent fire protection, industrial monitoring, and personal health.
Kaivan Karimi, vice president and general manager of Atmel's wireless solutions, said that in the context of the Internet of Everything, whether it is a mobile phone, a TV or a wearable device, it requires a lot of microprocessors and microcontrollers to connect. Atmel will play an important role in the IoT market. That's why Atmel integrates the industry's most comprehensive portfolio of IoT technologies: ultra-low-power microcontrollers, wireless connectivity, touch controllers, touch materials (XSense), sensor management and security solutions.
These key IoT components combined with Atmel's development environment, industry dynamic partners and global support network enable Atmel to offer the industry's broadest and most comprehensive IoT solution. In particular, Atmel's strong advantages in both wireless and control are becoming the right arm of Atmel's stable Internet of Things market.
At Wireless for IoT , Atmel has industry-leading low-power Zigbee and Wi-Fi solutions with proven SoC modules and turnkey wireless solutions plus a comprehensive development ecosystem for full support Customers quickly develop Internet of Things terminal products.
IoT products companies must provide an ultra-low power total solution that integrates all complex embedded and connectivity technologies into one package. Atmel's SmartConnect family is able to achieve this because it combines ultra-low-power MCU, Wi-Fi and ZigBee connectivity into one package. Its easy-to-use IoT solution portfolio includes embedded processing, connectivity and software/tools that allow more designers to bring their connected devices to market quickly. The new SmartConnect family of features integrates Atmel's ultra-low-power Wi-Fi and 802.15.4 solutions with an ARM Cortex M0+-based low-power MCU. Atmel's Wi-Fi solution delivers industry-leading low power performance. The SmartConnect solution enables designers to more quickly develop cost-effective, battery-powered applications for the residential, medical, industrial, smart energy and wearable device markets, which have great application prospects in the IoT space.
On the MCU side, Atmel has been leading the MCU innovation step, covering a wide range of MCU and low-power MPU solutions, such as the unique AVR autonomous architecture, is one of the world's most popular microcontroller architecture, and Atmel The 32-bit MCU based on AVR and ARM architecture achieved a 36% compound annual growth in 5 years and is rapidly growing into a major supplier of 32-bit MCUs.
Reza Kazerounian, senior vice president and general manager of Atmel Microcontrollers, said Atmel's leading technologies in IoT applications include low-power MCUs and MPUs. Atmel has a complete processor core that includes ARM Cortex M0+, M4 & A5 MPUs. And with the industry's broadest support for sensor hub solutions and user interface solutions. Ultra-low power consumption is an important advantage of Atmel microcontrollers. In the IoT field, the power requirements are very high, which will be a huge market opportunity for Atmel. In the world of IoT, every networked device will be equipped with a low-power MCU, and this market prospect is huge.
Karimi finally stressed that the Internet of Things industry also includes key technologies such as smart sensors, IoT big data processing and intelligent information management, and industrial application software. Driving the development of the Internet of Things industry requires a multi-party effort. Atmel is vigorously developing an innovation ecosystem, in order to further strengthen the collaboration between the upstream and downstream of the IoT industry chain. For example, we will cooperate with Huaqing Vision to develop in-depth cooperation in embedded and IoT training, actively promote Android in the field of Internet of Things, and use SmartConnect products. The series strives to build a partner ecosystem. Companies such as Oracle, Samsung, Haier, and GE have joined the company to support mainstream operating systems including Android, iOS, and WINDOWS. Promote the integration of IoT technology with next-generation mobile communications, cloud computing, next-generation Internet, satellite communications and other technologies, and bear the key synergy, so that consumers can enter the Internet of Things as soon as possible.
It can be said that Atmel has fully prepared for the IoT market with low-power embedded processing, wireless connectivity and sensing technology.
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