Pads iPhone 6 Millet 4

Pads iPhone 6 Millet 4

On July 22, Xiaomi released a high-profile 4 millet mobile phone in Beijing. He used the “art of a steel plate” to dedicate the company’s fourth anniversary. At the press conference, Xiao Jun CEO Lei Jun said that Xiaomi will supply at least 60 million mobile phones this year, which will allow Xiaomi's turnover to reach 80 billion yuan. Different from previous conferences, the Lei Jun did not render excessively the configuration and performance. It also neglected the practice of “running points,” but focused on the efforts and productivity of Xiaomi 4 in terms of design and workmanship. Confidence in the area. In Lei Jun’s view, the design of the austenitic 304 stainless steel metal frame adopted by Xiaomi 4 is the biggest highlight. However, this design, similar to Apple’s classic metal case, makes Xiaomi 4 controversial. Insufficient innovation? Copying Apple? The questioning voice followed.

In fact, many domestic manufacturers have been imitating the iPhone since they hit the market, but they have always been trapped in the "always being imitated and never surpassed" cycle. Recently, Apple’s rumors of the release of the 4.7-inch iPhone 6 in September have buzzed, and many consumers are eager for new Apple products. Xiaomi’s advantage is that it has a large number of rice flours, and the cost-effectiveness of mobile phones is higher. It is undeniable that Lei Jun launches Xiaomi 4 at this time. On the one hand, it can occupy part of the market share of Apple's iPhone5S. On the other hand, it also intends to draw up potential customers of some iPhone6. Why not? However, whether Xiaomi 4 really can call the iPhone 6 still needs to be verified by the market.

Topic 1: Imitating the End

@Electronic Innovation Network Zhang Guobin: Today, the biggest news in China's mobile phone circle than the launch of the millet 4, but because of the highlights of the public good, the millet 4 all kinds of poor imitation and plagiarism after the conference to make all kinds of Tucao become a bright spot. If Lei Jun continues to indulge in his own "fever" dream, Xiaomi will be in danger in the future.

@ Yuan Yiming: Xiaomi 4 first imitated Nokia, then Apple, and the next one is Samsung. "Imitation is the highest respect for admirers." This is really the best of all. You walked further and further away on the cottage. In the past, you were someone else. Now it's okay. Skin is also someone else's. This is your international route.

@ High casually: After the release of Xiaomi 4, I found that although the production capacity of the hammer mobile phone is now a problem, but Luo Yonghao, a craftsman who lives in and sells his mobile phone through his feelings, is still very attractive to Lei Jun to imitate. Xiaomi, who has always been known for his running points and performance, began to pay attention to quality this time. He also said that he wanted to create a brand new millet for his users in the way of geeks. He also gave an open letter to his employees like Ma Yun after the conference and then learned Luo Yonghao’s release of the Baidu Index can be imitated to the end.

@radio-radiation: I would like to say that the hybrids are also good. I think the cottage is worth mentioning. Xiaomi ignores them and bite the bullet and lays down a country. It subverts the sales pattern of traditional mobile phones and seizes a large part of the market share. I think it is “like”. Millet is a pioneer in the industry, at least in China. Everyone was expecting too much from Xiaomi 4, but it did not support 4G for the time being. This disappointed many people. The appearance of me and my little friends are silent, and the steel bars become steel bars. I really don't think where innovation is.

@Changyi: From the millet 4 mobile phone for wood shell, maintenance insurance, metal frame and a series of changes, we can vaguely see the shadow of many domestic mobile phone manufacturers before. Xiaomi is quickly filling in and expanding through “acquisitionism”, much like the copying and erosion of startup company projects by domestic Internet giants.

Topic 2: Swords Smart Home

@Yong Yong students: I used to think that Xiaomi was good "garbage" and would only pile up configuration and run points, but now it seems that Xiaomi has done a great job in both technology and software, and now he has integrated smart home and bracelet. It has already It has its own ecosystem and the price is very cheap.

@it old minded Yongqing: The newly released Xiaomi 4 mobile phone no longer has a "fever" configuration, and it no longer has security Bunny running points, and began to talk about the technology and ecosystem. Today's millet is no longer "fever", it becomes more and more like an apple.

@ E-commerce lecturer Xiao Zhen: Under Lei Jun's layout, Xiaomi is changing from a mobile phone company relying on Internet marketing and sales to an Internet smart terminal manufacturer. Lei Jun’s investment in smart hardware and smart home products around Xiaomi’s mobile phones is also a big layout that has never been done by Internet companies, mobile phone companies, and home appliance companies. From this point of view, regardless of the pace of layout and success or failure, this will profoundly affect the thinking and ecology of the future of China's mobile phone manufacturers and Internet companies.

@ Haoran song 1988: looked under the configuration of the millet 4, significantly lower than expected. Feeling from the beginning of millet 3, millet has been powerless on the phone. This generation of mobile phones is likely to become a turning point for Xiaomi's mobile phone, just like Xiaomi 2 of that year. In the mobile phone industry, it has not yet stood firm and has been excited to expand the smart home market. As the person concerned about Xiaomi from 2010, I can only say: Goodbye, that year's fan-oriented millet!

Lei Jun "Lee"

Now many people claim to have learned Xiaomi, but most of them still only imitate certain aspects. Our business model of relying on hardware platforms and relying on Internet value-added services to obtain profits has so far been unique, and our accumulated experience in the development of the Internet model and the user's participation in the ecosystem have not been able to catch up in the meantime.

We hope to use the Internet thinking to get rid of the intermediate links in the industry and kill all unreasonable profits. Whether it is the strategy of cost pricing or the channel characteristics of e-commerce direct sales, Xiaomi has been working hard to improve the efficiency of the industry and reduce the purchase cost of users.

In the R&D segment, we emphasize “extreme product attitude”. We emphasize “real materials” in the manufacturing process. We emphasize “making friends with users” in the service sector, and “hardware costs” in pricing. These are the key to Xiaomi’s past success. .

We will fight for our ideals and mission. Our dream is global. Our journey is the sea of ​​stars. Xiaomi is not a small feeling of a certain individual, but the glory and dream of a group of people, the opportunity and mission of an era.

Tucao

@ Huang Zhang (Meizu cell phone chairman and CEO): After watching everyone's spy photos, Xiaomi should want to use stainless steel frame to enhance the sense of design and strength, which is our old design. During the 7 years, Meizu used stainless steel and constantly tried new materials. For the next generation of MX to be lighter, fit better with the palm and better protect the screen, we will use new metal materials and processes.

@ Baijia Mobile Phone Xu Guoxiang (Chairman of 100%): "A journey of art on a steel plate" is really a distortion of art. The outdated and cheap material of stainless steel is used for the appearance of mobile phones, and there are many drawbacks. In particular, the term "Austenitic 304" unfamiliar to the public is used to mislead people and mislead consumers. It is not very kind! By contrast, the design of the 100+V6 mobile phone in the 100-plus-plus-plus-plus-cell phone shows the oriental aesthetic charm of “simple, introverted, refined and balanced”. The appearance and experience are superb!

@ Zhu Fanghao (cool group mobile Internet and e-commerce president): cut! Metal frame? ! That's what happened last year. In July 2013, Cool Air 9150 came into the market and was made of aviation aluminum material. This is the metal frame! What about 4G? On May 24, 2014, Cool 10 Million 4G mobile phones went offline! Tell you, God F2, thousands, dual cards, 8 cores, 4G!

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