Firefly Lighting: Free Radiator Leader

The products are spread over more than 2,000 supermarkets nationwide. The famous movie star Li Bing Bing personally staged publicity for three consecutive years, launched the industry's revolutionary and innovative products without heat sinks, and proposed a “strong industry difference” strong investment promotion policy. The fireflies lighting operation used to tell the industry that The era of rapid expansion of LED lighting, the firefly lighting brand that lasted for two decades is not weak.

In 2013, Firefly Group’s revenue was 600 million yuan, of which LED lighting was close to 200 million yuan. In 2014, the target revenue of fireflies in LED lighting was 500 million yuan. From the gap of less than 200 million yuan to 500 million yuan, what is the foundation of firefly?

When the LED lights first appeared, many people laughed and called them "nuclear weapons" because they carried large radiators. In the eyes of Chairman Jia Qiang of Firefly Lighting, the heat sink not only increases the cost of the LED light, but also reduces the light efficiency, which is not conducive to the popularity of LED lighting.

To this end, Firefly cooperates with the State Key Laboratory of Heat Flow Science and Engineering of Xi'an Jiaotong University to research and develop radiatorless products. Jia Qiang said that in the past, the LED light and heat conduction were separated. Now the firefighting radiator-free products do not require a separate heat sink to achieve heat dissipation. Instead, they use light-guided heat conduction to conduct heat conduction through the light guide. come out,.

Radiator-free products are seen by Jia Qiang as "a revolutionary progress in the LED industry" for two reasons. First, to reduce costs, especially in the total cost of high-power products, heat sinks account for nearly one-third of the total. Second, improve light efficiency.

Jia Qiang used a set of data to emphasize the advantages of radiator-free products. “Firefly launched a flying light with a luminous flux of 1100lm. With a conventional chip, there is no special requirement, and the light efficiency reaches above 100lm/W, but it is done with this kind of chip. For conventional lamps, the general light efficiency is 80lm/W, which is equivalent to about 20% increase in light efficiency. If you consider the improvement of light efficiency and the cost reduction, it is to double the price/performance ratio of LED lamps. That is to say the last 5 dollars can be done, and the firefly 2.5 dollars can be done."

Sylvan announced on July 3 this year that it plans to use 10 million yuan to invest in fireflies, and the funds used were part of the investment project “Wuxi LED Indoor Commercial Lighting Production and Construction Project”. It is Firefly's radiator-free product that allows Sylvan to change its investment on the way. "Yiyida is optimistic about this technology, so we invested in us." Jia Qiang said.

Fireflies launched the "flying series" is a typical representative of the radiator-free. "The 9W LED lamp that replaces the 60W incandescent lamp has already been shipped. For domestic and foreign markets, the ex-factory price is 2.5 US dollars and the current output is 10 million pcs/month."

“At present, the first sales channel for the 'Feifei' series of products is Wal-Mart's supermarkets, and 450 of Wal-Mart stores nationwide can buy the 'Feifei' series. Next, we will promote the network and hardware channels.” Jia Qiang introduced , “Fireflies lighting can provide a strong investment policy. Based on heat-free technology innovation, our products are 50% more cost-effective than similar products on the market, and if dealers get better cost-effective products without infringing intellectual property rights, We will make up the difference for the dealer."