Innovative lighting solutions help Tridonic expand into the Chinese market

[High-tech LED reporter Zhao Hui] With the rapid increase in the demand for LED lighting in mainland China, global multinational lighting manufacturers have begun to invest more resources and eyes on the Chinese market. Expanding the Chinese market has become the most important opportunity for the future development of multinational companies including Tridonic.

Recently, the Austrian TRIDONIC (Rigao), a subsidiary of the Zumtobel group listed by the Vienna Stock Exchange, brought an innovative LED lighting integrated solution that meets the needs of many application fields to Guangzhou.

“Rigao is currently promoting commercial lighting product solutions in the Chinese market. We are moving from the traditional component manufacturers to the terminal market, directly facing the brand enterprises, providing professional lighting for brand stores, high-end hotels and department stores. Solution.” Yang Hao, general manager of Tridonic Lighting Electronics (Shanghai) Co., Ltd., said that the launch of a series of LED lighting solutions means the company's full strength in the commercial lighting market.


It is understood that Tridonic's LED solutions include various LED modules, LED drivers, emergency lighting systems and lighting control systems. A wide product portfolio can meet a variety of terminal needs. Just use one LED module and choose the matching driver and cable to create a perfect LED light engine.

As a core component of all luminaires, the LED light engine ensures consistent and high-quality light efficiency throughout its life. A color rendering index (CRI) of more than 80 or even 90 or more and a lower color tolerance of the MacAdam 3 (and the MacAdam 2 alternative) standard result in uniform high quality white light for the LED module.

Yang Lan told Gao Gong LED reporter that the development of the European market has begun to become saturated. It is the opportunity to sharpen the future of the emerging markets such as China. What we need to do now is to make Tridonic's products more suitable for the Chinese local market, pay more attention to research and development capabilities, and further improve the LED product line that meets the needs of the Chinese market.

This time, for the retail space lighting application, Tridonic invited the famous international brand consultant Douglas Kobernickhe and the designer from the famous space design company VSP Stefano Piontini to discuss with the brand how the lighting can be used in the retail space.

Innovation is the policy that Rui Gao has always adhered to for more than 60 years. According to Yang Wei, more than 80% of R&D projects in Rui Gao are invested in LED technology, with more than 570 patent inventions and more than 2,500 patent certificates.

“Rigao is a technology-oriented company. Our products and technologies have always been in the world's leading position and are favored by global lighting users. At present, Tridonic is actively expanding its market in China, allowing more Chinese customers to understand the professionalism of Tridonic. Products and solutions.” Yang Wei said that the biggest advantage of Tridonic is intelligent control, which also represents the future development trend of LED lighting.

At present, the target customers of Tridonic in China are divided into two categories, one is the lighting enterprise that undertakes domestic high-end engineering projects, and the other is the export-oriented enterprise, with the focus on LED lighting manufacturers exporting to Europe. For a long time, Tridonic has always positioned itself in the high-end market in China and enjoyed excellent brand recognition in the high-end market. The biggest potential for LED lighting growth is the developing countries, and China is the most promising market among these countries.

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