"In the small white plate, there are 4 tablespoons of white rice. This is what she invited." During the two sessions, there was a "meal" that attracted attention from all parties. Dong Mingzhu, the chairman of Gree, who called it “Dong Jieâ€, invited 4 teaspoons of rice to be “blindly testedâ€. As a result, the rice cooked with the domestic rice cooker won. Although some people think that this is just a marketing campaign, it still adds a bit of enthusiasm to Chinese manufacturing, and it also gives people an intuitive feeling of “improving the quality of consumer goods†in the government work report.
When I saw such a report, two words immediately appeared in my mind: First, Dong Jie is a marketing expert; Second, not necessarily foreign products are good products. And to take such a news as the head to pull the LED display industry, many people will think that this is the bull's head is not on the horse's mouth, but seriously think about it, always can still find common ground.
After more than 30 years of reform and opening up, China is the world's manufacturing power has been recognized, "Madein China" products can be seen everywhere, but the impression is mostly low-end and cheap products. When many Chinese people went overseas to buy mugs, rice cookers, and toilet lids, "how can a big country create a product that makes people feel exciting?" Such "torture" also followed. According to data from the Ministry of Commerce, in 2015, China’s overseas consumption of 1.5 trillion RMB, at least half of which was used for shopping. How to activate such a huge consumption power in China? The best answer may be, who can provide high-quality products, who can win the market.
The LED display industry has been developing in China for a long time. At present, there are many enterprises in the whole market and the competition is fierce. Especially the pity is that vicious price competition not only disrupts the normal market order, but also drags down a batch of enterprises. Many low-quality, low-profile products have entered the market, and the previous LED display "fire door" is a good example.
In the LED display industry, there is such a popular saying: the world LED looks at Asia, and the Asian LED looks at China. According to incomplete statistics, in the global market, 90% of LED display screens are made in China. At the same time, the LED display with real Chinese brands has a sales share of less than 50% in the international market. Many Chinese LED display companies Become the foundry of the world's LED display. China's LED display is really a long way to go to the world.
The "Dongjie dinner" is a contest between Chinese brands and world brands. The result is that to a certain extent, the products made in China are actually inferior to foreign products and even have some advantages. However, it is not difficult to draw the attention of Chinese people to foreign products. Chinese companies should strengthen their brand promotion and quality promotion. They must produce more high-tech and high-quality products to enable more domestic quality products. Recognized by consumers. This is the development direction of China's manufacturing, and it should also be the development direction of China's LED display companies.
Product competition, quality competition, in order to make the industry go more stable and farther. Domestic LED display companies have become saturated after explosive growth, but the price war in the market has never stopped. Every industry is strong and the weak is eliminated. In order to survive, the price war has never died, but it turns out that a fierce price war may be both hurting or losing the same. This should not be the end of a business, and should not become a normal state of the industry.
China's LED display companies should focus more on product quality, brand awareness and other aspects of the competition, research and development, production, manufacturing more products like the "Dong Jie dinner" like the nationals like, let The LED display is no longer the foundry of the international display company, but has become the true owner of “Made in Chinaâ€.
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