According to Forbes, this is the concept behind the recent release of Osram Sylvania's new product line, hoping to attract new consumers to increase market share through new product lines. This time, OSRAM jumped out of the frame and did not face a production life of 20,000 to 25,000 hours. In general, it can be used for up to 20 years. Instead, it uses less efficient components to reduce lamp life to 1,1000 hours.
Osram Sylvania has launched a 10-year-old led bulb with less than $20, hoping to attract more new consumer groups. (Source: Osram)
Shortened lamp life than, Osram other adjustments made to the product, company A19 led to a 60W lamp price down to US $ 3 yuan (about 19.63 yuan). This price is lower than the same size bulb sold by the industry.
In fact, the price of light bulbs has fallen sharply in the past few years.
Many Asian manufacturers have also begun to enter the market, or plan to join this melee, to challenge big coffee like Philips or Osram. Even Osram’s long-time rival GE Lighting has said that it is necessary to bid farewell to fluorescent lamps to focus on the LED market.
LED lighting market scale gradually increased, LEDinside's 2016 global LED lighting market trend research report pointed out that in 2015 LED lighting market size will reach 25.7 billion US dollars, penetration rate reached 31%; in 2016 it reached 30.5 billion US dollars, penetration rate increased to 36 %. Wu Yingjie, an associate researcher at LEDinside, said that alternative light source products (including lamps and bulbs) have fallen sharply and profitability is not good, so lighting manufacturers will begin to shift their focus to professional lighting.
Osram's launch of such a product in the LED bulb's new demand growth stage can be seen as a card-based LED bulb market and attracts price-oriented consumers with low prices. Whether it works or not depends on the consumer group.
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