OFweek smart home network news May 18, 2017 ISH China & CIHE - China International Heating Ventilation Air Conditioning, Bathroom and Comfort Home Systems Exhibition (China Heating Exhibition) opened in Beijing. China Business Daily reporter found at the exhibition site that intelligence has not surprisingly become one of the main keynotes. As one business executive puts it, companies in the industry have already piled up hardware from the past to intelligence. Behind the intelligence of individual products, it is possible to control all household electrical appliances (such as rice cookers, refrigerators, air conditioners, and water heaters) in a home with a control center (television remote control, mobile phone terminal, etc.). This smart home model also bred more potential for economic growth.
According to the “China Smart Home Industry Eco-Map 2017†released by Analysys Think Tank, Smart Home is a residential platform, based on the Internet of Things technology, from the hardware (smart appliances, security control equipment, smart furniture, etc.), software systems, cloud computing platform The home ecosystem formed by the collection and analysis of user behavior data to provide users with personalized life services.
The above report points out that if you sort out the smart home industry chain, you can find that smart home is an integrated industry. There are many parties involved, and there are manufacturers that provide hardware and software technology support, such as Google, Baidu, Ali, etc.; there are smart home products manufacturers There are home appliance companies, lighting security companies, etc.; there are platform companies, Apple, Huawei, Ali, Jingdong, Microsoft, Amazon and many other startup companies. There are also integrators that provide integrated smart home solutions.
Currently, for the sake of self-interests and business perspectives, the smart home industry has television, mobile phones (Apple Homekit, Huawei hilink, and many APPs), and speakers (Amazon Echo speakers) at the entrance. On May 18th, Xiaomi Mobile Phones and APPs In addition, Xiaomi's ecological chain products use millet TVs to interface with. Among them, almost all manufacturers have launched their own APPs, and mobile phones have become the largest entrance to smart homes.
Even for companies that are trying to establish a kitchen-focused business, refrigerators are at the center of their smart homes, such as Midea and Jingdong. Recently, Jingdong announced that Jingdong smart refrigerator will be on the market soon. In the idea of ​​Jingdong, the refrigerator will become the food health and service center of the family. Prior to this, Haier, Meiling and others have similarly explored the use of refrigerators as an entrance to extend fresh vegetables and other services.
These companies and their exploration in the field of smart homes constitute a nearly 100 billion-class market for smart homes. Data from Flushing shows that the market size of China's smart home market was 43.1 billion yuan in 2015, an increase of 41.80% year-on-year, 66 billion yuan in 2016, an increase of 53.10% year-on-year, and is expected to be 98.8 billion yuan in 2017, an increase of 49%. 60%. Regardless of the scale or growth rate, the development of China's smart home market has maintained a leading position in the global market.
In such an integrated one-billion-dollar market, if companies want to do well, open cooperation is the only way out. Fang Hongbo, chairman of Midea Group, once stated that home appliance companies cannot become platform companies, so companies should maintain openness and cooperation and actively integrate smart home platforms.
From the perspective of the cooperation of home appliance companies, Haier has strategic cooperation with Microsoft, Huawei, Meizu and other companies through hardware, software and service interfaces. Midea has completed the interconnection of JD, Alibaba, Xiaomi, WeChat and other system cloud platforms and underlying protocols. Different levels of smart home cooperation were achieved with China Telecom, Legrand, Midea Smart Home, and Wulian.
In addition, other companies are also seeking cooperation. According to the preliminary statistics of the China Business Daily, there are many alliances in the field of smart homes, such as China's smart home industry alliance initiated spontaneously by industrial enterprises, the Ministry of Industry and Information Technology and Haier, Jingdong, Datang, Hard Egg, Baidu, Lenovo, etc. alliance.
Initiators are also spread over the upstream and downstream of the industry chain, such as the ZigBee Alliance, WiFi Alliance, Z-wave Alliance, etc. of the agreement parties, Huawei HiLink on the platform side, Ali Things platform, JD Smart Cloud, Apple Homekit, etc. Digital Home Alliance and so on.
It is worth noting that the current cooperation among companies in smart homes is exclusive cooperation, and its opening is relative. The degree of openness of the entire industry is far from being able to satisfy consumers. In this one alliance and platform, there is cooperation and cooperation between upstream and downstream of some industrial chains, but the horizontal cooperation of industries has not been realized because of long-term competition.
The person in charge who provides technical support in the field of smart homes said in an interview with the China Daily News reporter that when working with these companies, they felt that they were being constrained because there was a competitive relationship among these companies. “You chose to follow this one. With the cooperation of enterprises, it is impossible for others to stay home." And even if they belong to the same alliance, there are few companies that can share all the data and information. The person in charge of smart home appliances companies said.
This semi-open status has limited the development of the smart home industry and has caused great inconvenience to consumers, which has affected the market acceptance and popularity of smart homes. Some consumers told the China Daily News reporter that their home has installed smart lighting, smart speakers, smart air conditioners, smart rice cookers, belonging to different brands, need to download different APP control. The person in charge of the above-mentioned smart home also stated that it had used the APP of all products in the home for the research of smart home products, a total of more than a dozen, and the experience was very poor.
Institutions had predicted that by 2020 the global smart home industry will reach US$62 billion, and the scale of China's smart home market will reach 139.6 billion yuan, an increase of nearly 10 times from 2012. If we further break through the obstacles to development, this figure is believed to be even higher.
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