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——Interview with Bao Jianxin, Chairman of Dumb Lighting: What is the current status, development direction and prospect of Hunan lighting market?
Bao Jianxin: The Hunan lighting market is currently understood from the concept of development, the sun at eight or nine o'clock in the morning. The first point is that the interpretation of the eight-point point is: Hunan's lighting market does not currently have a huge hardware facility like Beijing Shilihe and Gaoli; in software, there is no mature market management company to serve the lighting business, on the market. Management, marketing, and other powerful lighting companies in other provinces have no confidence to enter. The competition speed of Hunan lighting companies themselves is limited, which will inevitably lead to the development of the lighting market. Just like the sun at eight or nine o'clock, there is no light, no heat. The second point: Hunan's rapid economic development in recent years, the improvement of people's income and the construction of roads between urban and rural areas have made the links between cities increasingly close. Especially, the economic interaction between Changsha, Zhuzhou and Xiangtan is the most obvious. External factors are driving the lighting market to leap to another level. The establishment of the Changsha Changjian lighting market is a good proof. A lighting market that creates a high-end brand in Changsha is bound to change the pattern of the lighting market in Changsha.
Reporter: How do you view the current Hunan lighting market?
Bao Jianxin: The lighting market is a place for shopping and consumption, and is a place for consumers to enjoy shopping and enjoyment. However, many markets are poorly managed: the dirty and chaotic environment has caused the market to become increasingly distressed. Many market leaders have misconceptions about management and market competitiveness, which has led to the development of many lighting markets in a passive situation. Once the market has completed the investment, it ignores the opinions of the merchants, the management system is loose, and there is no overall market strategic layout, which completely allows the merchants to fend for themselves. For example, the lighting market in Mawangdui, Changsha, has been sluggish to the door, and the red star lighting market can be said to have died. Therefore, the operation of the market is not a short-term investment process, but a long-term service that is responsible to the merchant from beginning to end.
As a furniture and building materials market, Changsha Wanjiali has not only thousands of lighting exhibition halls, but also floor materials, wallpapers, sanitary wares and other building materials. However, through the support of the market to the merchants, market advertising, after two years of development, the business there is now booming. Similarly, Nanhu’s floor lighting supermarket business has been bleak. Many merchants have transferred or leased the facade. In 2007, after the introduction of dumb lighting, the high-end product display and intimate service stimulated other businesses to imitate, and now the overall decoration style A grade, business in South Lake is also very prosperous.
Whether it is a one-stop shopping venue or a single professional business model, as long as the principle of "service first", we will be good, bigger, stronger, and finally achieve a win-win situation with the merchants.
However, too many market management parties are pursuing immediate interests and giving up opportunities for development. The development of Hunan (Changsha) is also a dark and turbulent, because Nanhu Lighting City, Sanitary City, Stone City, Curtain Fabric City, Home Appliances City, Flooring City and many other furniture and building materials are included, but several railways leading from north to south make one stop. The shopping environment of the big market is in a very embarrassing situation. In 2008, there was a voice from the market side: the railway bridge was to be transformed to make the scattered market a whole. This news is undoubtedly like a heavyweight, increasing Nanhu’s chip in the furniture and building materials market. At the same time, the long-established lighting market, a new market, stands up with the determination to build Changsha’s high-end brand image and grabs a piece of the lighting market. Then, Nanhu Lighting City will taste Wanjiali and Hexi lighting market, will they sit still? The market in Changsha has entered a situation of divisional division, which is bound to detonate the reshuffle of the lighting market in Changsha.
Reporter: What personal suggestions do you have for the Hunan lighting market?
Bao Jianxin: At present, there are two influential lamps in Hunan (Changsha), and Nanhu Lighting City is the leader. Its influence radiates to surrounding counties and cities, such as Xiangtan, Loudi, Yongzhou, Zhuzhou, Pingxiang and many other surrounding counties and cities. The money bosses are all driving to Nanhu to buy lamps. I can imagine its powerful influence. Because of the one-stop shopping, and the frequent TV media advertising software service, Wanjiali has won the favor of consumers.
As for the market, as a consumer, it is most hoped that market leaders will come to an empathy and consider themselves as consumers to go shopping in the market. Can they make themselves enjoy a pleasant shopping mood, find problems and make their own management? Get an upgrade, serve the next step, not the jingle that is spoken verbally. As a business, I hope that the factory can cooperate with the company to do business, publicity and other practical activities, rather than organizing travel. Only a strong consumer group will have a strong business; only a strong business will have a strong enterprise.
Lighting photo:
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——Interview with Bao Jianxin, Chairman of Dumb Lighting: What is the current status, development direction and prospect of Hunan lighting market?
Bao Jianxin: The Hunan lighting market is currently understood from the concept of development, the sun at eight or nine o'clock in the morning. The first point is that the interpretation of the eight-point point is: Hunan's lighting market does not currently have a huge hardware facility like Beijing Shilihe and Gaoli; in software, there is no mature market management company to serve the lighting business, on the market. Management, marketing, and other powerful lighting companies in other provinces have no confidence to enter. The competition speed of Hunan lighting companies themselves is limited, which will inevitably lead to the development of the lighting market. Just like the sun at eight or nine o'clock, there is no light, no heat. The second point: Hunan's rapid economic development in recent years, the improvement of people's income and the construction of roads between urban and rural areas have made the links between cities increasingly close. Especially, the economic interaction between Changsha, Zhuzhou and Xiangtan is the most obvious. External factors are driving the lighting market to leap to another level. The establishment of the Changsha Changjian lighting market is a good proof. A lighting market that creates a high-end brand in Changsha is bound to change the pattern of the lighting market in Changsha.
Reporter: How do you view the current Hunan lighting market?
Bao Jianxin: The lighting market is a place for shopping and consumption, and is a place for consumers to enjoy shopping and enjoyment. However, many markets are poorly managed: the dirty and chaotic environment has caused the market to become increasingly distressed. Many market leaders have misconceptions about management and market competitiveness, which has led to the development of many lighting markets in a passive situation. Once the market has completed the investment, it ignores the opinions of the merchants, the management system is loose, and there is no overall market strategic layout, which completely allows the merchants to fend for themselves. For example, the lighting market in Mawangdui, Changsha, has been sluggish to the door, and the red star lighting market can be said to have died. Therefore, the operation of the market is not a short-term investment process, but a long-term service that is responsible to the merchant from beginning to end.
As a furniture and building materials market, Changsha Wanjiali has not only thousands of lighting exhibition halls, but also floor materials, wallpapers, sanitary wares and other building materials. However, through the support of the market to the merchants, market advertising, after two years of development, the business there is now booming. Similarly, Nanhu’s floor lighting supermarket business has been bleak. Many merchants have transferred or leased the facade. In 2007, after the introduction of dumb lighting, the high-end product display and intimate service stimulated other businesses to imitate, and now the overall decoration style A grade, business in South Lake is also very prosperous.
Whether it is a one-stop shopping venue or a single professional business model, as long as the principle of "service first", we will be good, bigger, stronger, and finally achieve a win-win situation with the merchants.
However, too many market management parties are pursuing immediate interests and giving up opportunities for development. The development of Hunan (Changsha) is also a dark and turbulent, because Nanhu Lighting City, Sanitary City, Stone City, Curtain Fabric City, Home Appliances City, Flooring City and many other furniture and building materials are included, but several railways leading from north to south make one stop. The shopping environment of the big market is in a very embarrassing situation. In 2008, there was a voice from the market side: the railway bridge was to be transformed to make the scattered market a whole. This news is undoubtedly like a heavyweight, increasing Nanhu’s chip in the furniture and building materials market. At the same time, the long-established lighting market, a new market, stands up with the determination to build Changsha’s high-end brand image and grabs a piece of the lighting market. Then, Nanhu Lighting City will taste Wanjiali and Hexi lighting market, will they sit still? The market in Changsha has entered a situation of divisional division, which is bound to detonate the reshuffle of the lighting market in Changsha.
Reporter: What personal suggestions do you have for the Hunan lighting market?
Bao Jianxin: At present, there are two influential lamps in Hunan (Changsha), and Nanhu Lighting City is the leader. Its influence radiates to surrounding counties and cities, such as Xiangtan, Loudi, Yongzhou, Zhuzhou, Pingxiang and many other surrounding counties and cities. The money bosses are all driving to Nanhu to buy lamps. I can imagine its powerful influence. Because of the one-stop shopping, and the frequent TV media advertising software service, Wanjiali has won the favor of consumers.
As for the market, as a consumer, it is most hoped that market leaders will come to an empathy and consider themselves as consumers to go shopping in the market. Can they make themselves enjoy a pleasant shopping mood, find problems and make their own management? Get an upgrade, serve the next step, not the jingle that is spoken verbally. As a business, I hope that the factory can cooperate with the company to do business, publicity and other practical activities, rather than organizing travel. Only a strong consumer group will have a strong business; only a strong business will have a strong enterprise.
Lighting photo:
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