Qinghai Lighting Market: Sales are getting warmer and the market is narrower


overview

Qinghai Province, for the lighting industry, is a place where there is less involvement, but it is a place that is somewhat mysterious and desirable. It is located in the Qinghai-Tibet Plateau and is located deep in the northwest. Although the lighting market is relatively small, it is still a city that deserves attention.

Xining is located in the Hehuang District of Qinghai Province. It is the Yellow River and Lishui River basin north of Tongren County, east of Riyue Mountain in the northeastern part of Qinghai Province, with a total area of ​​35,000 square kilometers, accounting for 4.8% of the total area of ​​the province. Including the Tongren and Jianzha counties of the Huangnan Tibetan Autonomous Prefecture, the Guide County of Hainan Tibetan Autonomous Prefecture, the Menyuan Hui Autonomous County of Haibei Tibetan Autonomous Prefecture, the Hualong Hui Autonomous County under the jurisdiction of the Haidong Administrative Office, the Xunhua Salar Autonomous County, and the Huzhu Autonomous County , Minhe Hui Autonomous County, Ledu County, Ping'an County, and Xining City and the municipal jurisdiction of Datong Huizu Autonomous County, Wuyuan County, Yuzhong County and other 14 counties. The population of this district accounts for 73% of the total population of the province. The agricultural production in this district is relatively developed, and local industries have begun to take shape. Xining is a plateau ancient city with a history of more than 2,100 years. It was called Xiping Pavilion in ancient times. It was once the place of the Han Dynasty general Zhao Chongguo Putian, the south cool capital city, the throat of the Tang Fan ancient road, the main road of the Silk South Road, and the Qinghai-Tibet Plateau. One of the birthplaces of the Central Plains and the birthplace of Hehuang culture has been a bright pearl of the plateau since ancient times.

Xining market is relatively small, limited sales

In Qinghai Province, the best lighting market is in Xining City and its surrounding areas. With a population of over 1 million, Xining is one of the least populous provinces in the Northwest. In this city, there is a large building materials market in Xining Beishan Building Materials Market. It is the largest building material city in Xining. It is also around it. There is also a wholesale market in Lishui River, which also sells building materials, but the scale is not as good as that of Beishan Changbei Mountain Building Materials. The market is located on the side of Qilian Road in Xining City. One side is the rushing Lishui River and the other is the barren mountain. Although it seems that the Beishan market is in a desolate situation, it has concentrated most of the lighting trade activities in Qinghai Province.

The lighting products in this market mainly flow to Geermu, Delingha, Xining and the counties of Suizhong, Wuyuan, Pingan and Xunhua around Xining. However, the sales volume of lighting is limited. Most of the lighting in Beishan market is sold in Xining City and surrounding counties, while in the economically better Lishui River Valley (outside between Xining and Lanzhou), it is close to Lanzhou and more from Lanzhou. The lighting market is in stock, which makes the Xining Beishan Market as the largest lighting market in Qinghai Province should play a role in lighting distribution.

Some dealers said that the lights in Xining Beishan Market are only for Xining City. Although this view is slightly extreme after many investigations by reporters, it can also reflect the main market conditions of the Beishan market.

According to the data, the land area of ​​Qinghai Province is 720,000 square kilometers, which is equivalent to the area of ​​7 Zhejiang Provinces, but the population is sparse, only 5.8 million. From these data, we can easily see the narrow reason for the Qinghai lighting market.

The city's rapid development of lighting sales activities is gradually heating up

If it was in the past, Xining’s lighting market was even more disheartening. At that time, dozens of nearly scattered lighting stores were mainly concentrated in the gap between the lime and floor areas of the Beishan Building Materials Market. To a decent light.

However, in recent years, the opportunity of the development of the western region in Xining City can be said to have ushered in an unprecedented urban construction, and a tall building has risen to the ground, bringing a modern atmosphere to the plateau city. A dealer in the Xining building materials market excitedly told reporters: In the past two years, the changes in Xining have been too great. The roads are more standardized and high houses are constantly appearing. Yes, when the reporter set foot on the land of Xining, he was once stunned by the ruined road on the side of Qilian River, and he did not see the city experiencing rapid development. But from a dealer who has spent nearly a lifetime in Xining, I know how exciting the changes in Xining are!

NVC's business photos have increased rapidly in Xining in recent years, and successfully undertaken some large-scale lighting projects such as Tibetan Hospital and Sanjiangyuan. Li Yongji, the person in charge of Xining Daewoo International Lighting Plaza, reviewed the situation of NVC Lighting in Qinghai.

In terms of market construction, in the past two years, Xining City has also undergone new changes. The boutique lighting city located in the fifth phase of Beishan Building Materials Market has been built and gathered dozens of dealers in recent years. This new lighting market is more luxuriously decorated and the brand has a strong atmosphere. Among them, Op, Jiamei and Huatai have larger stores.

Although it is a new market, the popularity is slowly rising. Many dealers expressed their confidence in the future development of the boutique lamp city: this market is the most high-end market in Xining, and the business will get better and better.


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