"Suddenly, like the spring breeze of the night, thousands of trees are blooming." In the past two years, virtual reality, a word that was once more unfamiliar to most people, has begun to break into public view.
Behind the "bright" in the virtual reality industry
What is virtual reality? This is a collection of simulation technology, computer graphics, and multimedia technologies. Its purpose is to use computer technology as the core and combine relevant science and technology to create a realistic approximation of the visual, auditory, and tactile aspects of a range of real environments. Digital environment, referred to as VR.
“This is a disruptive technology that may change the future. After decades of development, it has achieved very good application results in military, aerospace, equipment manufacturing, and medical care. It is expected to become a new technology for some industries in the future. Supported by the “2017 Industry Frontier Technology Lecture Hall†co-sponsored by the Corporate Work Office of the China Association for Science and Technology and the Beijing Association for Science and Technology, and organized by the Zhongguancun Tianhe Science and Technology Achievement Transformation Promotion Center, an academician of the Chinese Academy of Engineering and a professor at the Beijing University of Aeronautics and Astronautics Zhao Yuping said.
He cited, for example, some people suffering from acrophobia or fear of some small animals, can construct different scenes through virtual reality technology, and interact purposefully to overcome fear obstacles. For another example, a surgeon who has just recently worked can practice on a virtual human body before going to the operating table.
Of course, this is not an easy task. "The application of virtual reality in the medical field may be the most difficult of all applications." Zhao Yuping explained that the virtual human body is a dynamic and static multi-source data acquisition of real human bodies, and it is modeled by geometry, physics, physiology, and intelligence. Digital human body built. The application of this research depends heavily on a large amount of real human data and medical understanding of the body's constituent units such as atoms, proteins, cells, tissues, organs, and systems. Although it is difficult to achieve, the application prospect is very attractive: it can stop living animal basic medical experiments and human clinical trials of volunteers to solve the non-humanitarian issues of medical science; using virtual human body for surgical rehearsal can evaluate different surgical plans At the same time, the surgery team members are familiar with the surgical procedure, thereby improving the accuracy and success rate of the operation; it can even play an irreplaceable role in rehabilitation and psychotherapy.
At present, with the continuous expansion of industrial applications, the virtual reality industrial chain has begun to take shape, gradually forming three major applications of industry VR, large consumer VR and professional VR. The emerging technology maturity curve of 2017 released by Gartner, a US IT research and consulting company, shows that the development of virtual reality has now crossed the expectations expansion period and bubble eradication period of the industry and entered the bright period of steady climb.
As far as China’s virtual reality industry is concerned, the hidden danger behind “brightness†still exists. "At present, whether it is talent, capital investment or government support is still far from enough. In industrial applications, VR must be infinitely close to the real, so how to collect enough real data is difficult, in addition to modeling, algorithms and software implementation It is also a problem that needs to be further overcome, said Zhu Xijun, director of the Zhongguancun Tianhe Technical Achievement Transformation Promotion Center.
“Sometimes good technology may not be a good product, a good product may not be a good industry, and a good industry may not always be able to make money.†Yang Jingzhi, executive director of Aegrain Capital, believes that the development of virtual reality technology needs to focus on the needs of the buyer, combining technical characteristics with industrial resources, and matching Suitable market channels, select industries that may bring profitability, and establish a precise commercialization route.
“As an investor, we are concerned about the tuyere. During the second half of 2015, VR was hot. At that time, we selected 5 projects from more than 1,000 projects. Nowadays, 3D modeling projects for smart homes are on the verge of being listed on the New Third Board. Home is a trillion-level market, VR technology has solved the pain point demand of this industry very well, and as technology continues to iterate and upgrade, we believe that the next enthusiasm will be tactile technology." Yang Jingzhi said.
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