Artificial intelligence is accelerating the transformation of industries, and the streaming media sector is probably the fastest-changing one. With the problem of neural network related algorithms being solved, artificial intelligence technology has been rapidly developed in recent years, and the penetration of artificial intelligence technology in the field of streaming media has made this technology a new breakthrough. Today's pictures, long videos, short videos, live broadcasts, AR and other media forms occupy the Internet circle. Today, with rich media content and forms, how to identify and analyze these contents, and through the artificial intelligence feedback is all current technology giants. The focus of attention, including image recognition, speech semantic recognition, simultaneous interpretation, subtitle recognition and other application scenarios, requires artificial intelligence to fight.
Baidu Yunzhi Summit was held in Beijing. Tianwen Digital Media Technology Co., Ltd. and Baidu Cloud officially signed a strategic cooperation agreement with the media industry. Relying on the deep accumulation of Tianwen Digital Media in the media industry, Baidu's leading technology in the field of artificial intelligence, Tianwen Digital Media has set up a subsidiary company "Tianjiang Zhi Media Technology (Beijing) Co., Ltd." for this strategic cooperation. The two parties will work together to create a smart media full-process solution that will extend the artificial intelligence application to the media industry.
The National Development and Reform Commission issued the latest oil price adjustment notice. The manuscript immediately monitored the news clues, and immediately grabbed the key information in the notice and quickly sorted out a graphic message. The whole process took only a few tens of seconds. This is the content presented by Baidu Yunzhi Summit Tianjiang Zhi Media Exhibition Area.
"The robot has written news according to the announcement, and it has already been applied in the press. It is already the trend of the times." Xiao Zhiyan, chairman of Tianjiang Zhimedia, said that for the press, robots that write simple news can save journalists a lot of basic work. . Baidu has a deep accumulation in the field of artificial intelligence, and this cooperation will give full play to the advantages of both sides.
At present, Tianjiang Zhimedia's intelligent writing robot can sort out various types of articles, such as financial news, travel guides, food recommendations, etc., and can automatically provide different types of maps according to different article types. However, this is only a "small goal" of Tianjiang Zhi Media.
“The robot can write some simple manuscripts, but that doesn't mean it can replace journalists.†Xiao Zhiyan said that the larger application scenario of smart writing is to provide media practitioners with a powerful intelligent assisted writing tool to make them more and more The complex basic work is freed and more energy is devoted to deep writing, which is exactly what they do best.
The intelligent writing of news in Xiao Zhiyan’s eyes is not only an intelligent robot that provides news writing, but an upgraded version of this product – combined with core technologies such as artificial intelligence, machine learning, and big data, in the planning, editing, and publication of news production. In the whole process, it provides auxiliary support for news practitioners. This frees journalists from the traditional way of producing news, allowing them to combine the advantages of machine writing and more creative work.
Specifically, through the intelligent assisted writing system, media practitioners can find suitable topics, find manuscript materials, title recommendations, and even automatically generate reference manuscripts to assist reporters in further writing.
“The use of these cutting-edge technologies in the news media industry to create an intelligent auxiliary writing platform is an inevitable trend in the development of the industry.†Xiao Zhiyan said that with the development of artificial intelligence and other technologies, news intelligence-assisted writing will play a greater value through advanced technology and news. The combination of production operations provides the media industry with the best path to transform traditional thinking, optimize the editing process, and deepen the content structure.
Smart media cloud to promote industry transformation and upgradingIn the “Video Intelligent Technology and Platform†sub-forum of Baidu Yunzhi Summit, Wei Yupeng, President of Tianwen Digital Media Business Department, demonstrated the “Tianjiang Smart Media Cloud†solution based on artificial intelligence.
Wei Yupeng said that relying on advanced technologies such as cloud computing, big data and artificial intelligence, “Tianjiang Smart Media Cloud†can effectively promote the optimization of traditional media editing process, content quality improvement, communication mode innovation and service mode expansion.
At the resource level, the intelligent media library products of “Tianjiang Smart Media Cloud†can help the media to achieve unified and standardized management of resources, and deepen the application of knowledge, operation and assetization.
At the production level, through the hot spot discovery, intelligent writing, intelligent errata and intelligent release of four major products, the whole process of news production strategy, mining, editing and distribution is facilitated.
At the release level, a series of services such as user insight, intelligent recommendation, communication analysis, comment management, operational analysis, intelligent voice assistant, and visual presentation help the media enhance the user experience and monitor the communication and operational effects.
At the value-added level, the media is helped to achieve value transformation through three attempts in marketing, public opinion monitoring and industry insights.
At present, Tianwen Digital Media and Tianjiang Zhi Media have provided professional services to many domestic-level publishing media units, government agencies and local media groups, and have accumulated in the media industry for many years. Xiao Zhiyan said that the company will continue to increase investment, deepen the media industry, introduce Internet innovation mechanism and thinking, and create an all-round integrated service integration system covering content production and processing, three-dimensional dissemination and distribution, and personalized value-added services, and build integrated and coordinated development. The cultural media ecosystem helps industry customers continue to create value and transform and upgrade.
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