Premium Pengle Releases Interactive TV Exclusive Cloud "You Peng Cloud"

Ulead Pollock Launches Global Interactive Television Exclusive Cloud Service "Unicom Cloud"

On May 25th, Ulead Pollock released “Unicom Cloud”, an exclusive interactive cloud service for cloud services at Beijing Shengda, and Shao Peng Ding, chairman and CEO of Ulead, together with all executives, “uniquely best friends team” unveiled. Launched an interactive TV exclusive cloud service, “Yun Peng Cloud,” to the global interactive TV industry format partners, and formally identified the new and precise positioning of the excellent Pengle Company, an interactive TV cloud service provider.


At the press conference, UPM Buller signed and released eight heavyweight strategic cooperation projects on the spot, involving advertising strategic operations, content digital distribution, content cooperation strategy, content operation strategy cooperation, and big data, and officially announced the “Excellent” Pengyun "strategic advancement of overseas markets. More than 1,000 participants from interactive televised licensees, telecommunication operators, broadcasters, distributors, terminal hardware manufacturers and hundreds of media reporters from all over the country have witnessed this historic moment.


“Yunbang Cloud” Helps Format Partners Complete the “Last Kilometer” of Interactive TV Operation Services

At the press conference, Ulead Pollock launched the "Yun Peng Cloud" to the global business partners in the interactive television industry. Shao Youding, chairman and CEO of Ulead Poule, stated that "Yun Peng Yun" is a "community cloud service", "operating cloud service" and "media cloud service" focused on the global interactive TV industry after eight years of excellent friends and pop music. "Commercialized Cloud Services" is an all-in-one, composite cloud service that is divided into five major service areas: technology, product, content, operation, and commercialization. Premier Pengle has also become an industry-leading interactive TV. Dedicated cloud service provider.


At present, interactive television has become the development trend of the global television industry. It is expected that by the end of 2018, the total number of active users of interactive TV in China, which will be covered by IPTV, DVB, and OTT, will exceed 300 million. Industry advent, for channel developers who are responsible for inserting interactive TV operation services into the “last mile” of user households: how telecommunication operators, broadcasting operators and hardware terminal manufacturers have their own matching service capabilities and become TVs. The key to interactive transformation and upgrading. After 8 years of exploration and successful practice in the field of interactive television industry, Ulead Pollock accurately captures the needs of its business partners and, due to the need, concentrates on the accumulation and launches the exclusive cloud service of interactive TV, “Yun Peng Cloud”.

“Yun Peng Cloud” will provide interactive TV business partners such as interactive TV licensees, telecom operators, radio and television operators, and hardware terminal vendors, providing R&D and support for network operation and maintenance, customized product development, and content integration from technology platforms. , Content operations, user operations, marketing, customer support, and all-round, comprehensive interactive TV cloud services that realize the commercial value of the platform, accurately solve the difficulties, pain points, and assistance encountered by partners in the development of interactive TV services. The business partner opened the "last mile" of the interactive TV operation service to the family.

“Yun Peng Cloud” Technology Forum: Created a full-range large screen exclusive technical system solution, covering platform layer technology solutions, application layer technology solutions, big data layer technology solutions, network operation and maintenance layer technology solutions, etc. .

“Yun Peng Cloud” product forum: With the ability to launch large-scale customization of product development at the same time, as an open platform for full video product applications, “Yun Peng Cloud” can provide intelligent product extension development modules for cooperative product development partners. service.

"Yun Peng Yun" content section: will be based on the digital distribution of large-screen content, combined with the introduction of its own content, film and television investment, while deeply cultivating the children, the elderly market and other differentiated quality content layout, build China's home TV screen Content digital distribution cloud theater line, value-added services cloud stores.

"Yun Peng Cloud" operation section: adopts "You Peng Cloud" video DNA system to combine professional manual recommendation with big data precision recommendation, and help partners to identify different advantages and highlights of their own marketing resources, supplemented by the most Effective marketing support.

The “Quality Friend’s Cloud” commercialization value realization section: Contains four types of business models such as content payment, advertising, value-added service distribution, and television e-commerce, the integration of resource allocation and value realization capabilities, and the joint exploration of interactive television with partners. commercial value.


No industry is not ecological, "the power of excellent +" create interactive TV "win-win situation"

Shao Ding believes that under the current market pattern of China's interactive television, the three interactive TV forms of IPTV, DVB, and OTT will coexist for a long time, and will develop during the competition. "Yunpengyun" adopts the B2B2C model which has been widely recognized by the whole industry, and fully demonstrates the "power of +" - excellent partners, high-quality resources, complementary advantages, and superior results. Service as a link, and then let all partners can also join together to create interactive TV "business win-win situation."

Specifically, under the support of the “Excellent Friend Cloud” service, each partner will be fully equipped with the “Yunpeng Cloud” service to realize its own: a full range of technical systems and network operation and maintenance capabilities, with complete self-cultivation, Customized own products, rich rich quality content, complete big data application management system, professional content operation ability, and effective marketing promotion resources, get 7×24 hours of professional customer support, more important The goal is to obtain the resources and capabilities to realise the value of large-scale commercialization.

At the same time, “Yunpeng Cloud” is like a link, linking all the IPTV, DVB, OTT and other format partners that use “Yunpeng Cloud” service to the bright pearls of these industrial chains, and the value of commercialization. On liquidation, “Yun Peng Cloud” formed a geometric multiple of the strength of “Excellent Plus”.

For content owners: "Yun Peng Cloud" joint interactive television format partners to provide a large-scale digital content distribution platform for home users, fully realize the further extension of the commercial value of the content. For Advertisers: “Yun Peng Cloud” connects the resources of all interactive TV format partners, providing the largest and most accurate and interactive media advertising platform for home users. For Value-added Service Producers: "Yunpeng Cloud" and joint interactive TV format partners have created a largest value-added service distribution platform for home users, involving education, games and other fields. For the merchant: "Yun Peng Yun" joint interactive television format partners provide a home e-commerce shopping platform for home users, China's largest product and content itself closely linked. On a certain level, "Yun Pengyun" is linking up with a "business" that truly wins everything. "No industry, not ecological." Shao Yi Ding said.


"Yunpengyun" Eight Projects Signed a Heavy Bilateral Attack on Domestic Overseas Markets

After eight years of continuous accumulation, Ulead Pollock has demonstrated extraordinary capabilities in the interactive TV cloud service market. Up to now, the business partners that have selected “Yunpeng Cloud” service support to expand the interactive TV business have reached 68 companies.

At the conference, excellent friends and Pule launched a cooperation contract for eight heavyweight projects at the same time, involving advertising strategy operations, digital content distribution, content cooperation strategy, content operation strategy cooperation, big data and other aspects, including: Le and Changrong Communication and Huayang Lianzhong have established advertising operation joint ventures and conducted in-depth strategic content cooperation at the same time. They have jointly achieved a maximum realization of the business value realization system; Premier Peng Pule and Nielsen Wanglian have jointly launched Daping China. The data think tank project further promoted the most professional and authoritative interactive TV user behavior data research system; excellent friends, Pule and Skyworth, Hisense, and Konka signed a large-screen linkage Olympic marketing strategy cooperation; excellent friends Pollock, Beijing property rights exchange, Huaao Starry sky In-depth strategic cooperation initiated based on sports content; excellent friend Pollock and Datang Networks launched a digital distribution strategy based on the contents of the National Mobile E-sports competition; excellent friends and Pule, Anbang Insurance based on interactive television terminal customization and financial product sales strategic cooperation Launched; excellent friends Pule, Far East Hongxin Broadcasting and TV operators And operational services to start strategic cooperation and so on.

Rooted in China and looking around the world. Shao Ding also officially announced the "Overcome Cloud" overseas market strategy at the meeting. “Yun Peng Cloud” service will be officially launched in the mainstream market for overseas markets this year. It will cover five continents including Southeast Asia, Europe, North America, South America and Australia, and provide professional cloud services for local interactive TV industry partners. Support will also deliver China's high-quality cultural content to the overseas overseas mainstream market.

"Yunpeng Cloud" is in cooperation with the interactive TV industry partners around the world to use the same service quality and the same business model to jointly tap the interactive TV industry gold mine. This time, Youpeng will win glory for the country, Shao Yiding said.

Excellent Friends Pollock has grown to more than 800 people now. It has the largest and most powerful professional team in the field of interactive TV industry. There are 6 regions and 18 branches in key provinces across the country. So far, You Peng Yun has provided cloud service support for 46 state-level telecom operators, 12 radio and television operators, and all major TV manufacturers and other business partners. The supported services cover more than 50 million households nationwide. As the exclusive cloud service company in the interactive TV industry, with the advent of the global interactive TV industry, "Yun Peng Cloud" will launch a two-way attack in both the international and domestic markets, further consolidating the "Unicom Cloud" interactive TV exclusive The global industry-leading nature of cloud services helps promote the interactive development and transformation of the global television industry.

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