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| Zhou Houjian, deputy to the National People's Congress and chairman of Hisense Group |
“Consumer demand and technological progress are the two major factors affecting the economic structure. Transformation is the key word for the next five-year plan. The Chinese economy has entered a stage of stagnation, with low-cost labor as a competitive force and economies of scale under this condition. The model is very limited, relying on investment is not sustainable, and structural adjustment is the only way out.†Zhou Houjian said in an interview with Sohu Finance.
Hisense is involved in many industries, but each industry is in a completely competitive field, which makes Hisense prematurely contact the big market of the "world", colliding and growing in the gap between the world's giants too early, so that Zhou Houjian's structural adjustment He is deeply impressed. He believes that structural adjustment is a "rice" for enterprises, but it is even more "life". The so-called "rice" determines the quality of your life. The so-called "life" means that it determines the survival of the company in the long run. Therefore, structural adjustment is the "war of life and death", which is the basis of corporate foresight and competition.
Zhou Houjian believes that in terms of industrial macroeconomics, industrial restructuring is the development of high value-added, high-tech, high-intensity, and high-depth development. This is the value of high profitability and high labor productivity. As far as the micro level of the enterprise is concerned, it is necessary to create an industrial structure that conforms to the laws governing consumption and technology development.
“Specific to Hisense is to get involved in the market value, time, and sharing of related industries. Of course, the core is how far can you see?â€
Hisense is the first company to propose and build a 3C convergence and integrated content provider role. "It seems that 3C convergence is later than we predicted, but it is much faster. So there is no structure in advance layout, there will be out or The danger of being marginalized."
Zhou Houjian said frankly that he is no stranger to structural adjustment. From the end of the 1990s, Hisense experienced three major structural adjustments: the first was in 1999, and actively cut off even the profitable non-main business, clearly core industries with electronics; the second was to invest heavily in related industries. The third phase began in 2004. The third focus was on the transfer of products to the high-end, the industrial gradient to the depth, the industrial structure to higher technology, and the establishment of Hisense's “golden industry structureâ€. Industry and market initiative.
When it comes to Hisense, everyone thinks of home appliances first, but intelligent transportation, optical communication, multimedia, etc. are not seen by many people. Zhou Houjian said that it is this bright and dark that plays a supporting role.
Regarding how to make structural adjustments, Zhou Houjian believes that the premise of product structure adjustment is the mastery of core technology. "For example, the international standard for LED backlighting is led by Hisense. We have always maintained the number one advantage in the domestic market share of LED LCD TVs. It is now the eighth year."
Speaking of Hisense’s structural adjustment direction, Zhou Houjian said that the specific electronic information industry is to replace the industrial gradient transfer with “integrated industrial chain transfer†instead of “industrial chain split transfer†and “high-end technical cooperation†to replace “low-end technology cooperationâ€. Industrial Transfer".
"The synergy effect of the gold industry structure is beginning to emerge. The construction of this gold industry structure is ultimately reflected in the operation. However, no matter which aspect of adjustment, it is based on the technological innovation capability of the enterprise."
In the interview, Zhou Houjian said that Hisense’s structural adjustment is still going on. "We are facing the rapid development of networks, especially wireless networks, human-computer interaction and energy-saving and environmental protection technologies. This is related to the development of future technologies and products, and directly affects the survival of enterprises in the future of new technologies and industrial environments. Development and market demand give companies the opportunity to adjust their structure."
Zhou Houjian said that from Hisense’s own experience, it’s not adjusted, today’s bad, and tomorrow’s. Of course, the key to structural adjustment is the adjustment of the talent structure. The innovative and qualified high-end talents are “Baozhongbaoâ€. Therefore, Hisense regards “adjusting the talent structure†as the key to industrial restructuring and the management of the entire group.
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