LED lighting shuffling direction in the company's own products, culture and channels

The development of the LED market is unstoppable. In my opinion, traditional lighting will be fully reshuffled in the next 3-5 years, said Chen Nan, general manager of the Engineering Management Division of Huizhou NVC Optoelectronics Technology Co., Ltd.

First of all, from a product perspective, a few years ago, LED lighting products were expensive and unaffordable for ordinary consumers. Now, LED prices have quickly fallen back and penetrated into outdoor, indoor and other fields at an unexpected rate. At the same time, in this rapid process, there are also phenomena of uneven quality and market confusion. Different from traditional lighting products, LED products can not be regarded as a pure lighting brand. Its light source is classified into semiconductors, which intersects with electrical technology and application technology. At the same time, the structure, heat dissipation and energy waste reduction of lamps also have technology and application. Experience requirements. Therefore, product shuffling is also the ultimate trend in the development of LED technology, and the development of crude products will end. With the investment in enterprise R&D, once the mature LED products are put to the ground, the price will fall and the product will be reshuffled.

From the perspective of industry development, in the past, no matter how you understand this line, all the people and capital are rushing into the LED lighting market. The peers who participated in this year's lighting exhibition have deep feelings. The development of LED is not only limited to the needs of the lighting industry, it will continue to develop in the direction of intelligence or IT. Therefore, in the past, small businesses that only assembled in the ancient towns will have further shrinking their living space. In the context of strong capital, traditional lighting companies have invested in product research and development, integrated into their own specificity, cultural concepts and channels, and are likely to achieve sustainable development in the future, and this is the ultimate direction of industry reshuffle.

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